For instance, you can search on a term, such as "Bush Inauguration," to find the TV shows in which it was mentioned, a still image of the video and closed-captioning text of that particular segment of the program.
However, people will not be able to watch the video clip, nor will the Web pages contain the company's signature text advertising, at least for now. But Google expects to add video playback down the road, after ironing out the complexities of broadcasting rights and business models with various content owners.
The search engine uses the closed-captioning text that accompanies video for its searches. Closed-captioning is usually hidden from view for most people. We only see it at our house when we push the mute button.
In response, Yahoo said it will begin promoting the video search engine it introduced in December by adding a tab from its home page. Also, the company has teamed with TVeyes to begin searching closed-captioning text of Bloomberg and BBC programs. That partnership will add to Yahoo's core capability of searching Internet video, putting Yahoo's service more on a par with Google's.
Broadcasting video of any kind is tricky because of unions, contractual relationship, royalties, owner's right, etc. So it may be some time before actual video is attached to a search engine, although there is little doubt that it will come some day. Personally, I can't think of one TV show that I want to run a search on, so I won't be using Google or Yahoo's video search engines much, if at all.
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