Wednesday, November 29, 2006

WalMart Video News

Hello again from beautiful downtown Ephrata. Yes, Susan and I made it home from Pocatello, Idaho. And we only had to go through 3 major snowstorms to do it. Of course, we arrive home and it is 5 degrees outside with a wind chill of -10. Oh, for the warm climates of Idaho where it only got as low as 20. I enjoyed seeing Salt Lake City again on Monday, for the first time in over 35 years, I might add. Lots of changes.

Down to business:

Wal-Mart Stores has entered the fledgling but growing market of movie downloads with a new service that bundles a digital copy of a film with the purchase of a hard copy of the DVD.

The movie download program begins with sales of the DVD of the Warner Bros. flick Superman Returns. Starting Tuesday, when customers purchase the disc from Wal-Mart, they will be able to choose from one of three options for a digital copy: $1.97 for a download formatted for portable devices, $2.97 for one that's compatible with computers, and $3.97 for one that works on both portable devices and PCs. Then, upon returning to their computers, buyers of the Superman Returns bundled DVD can enter a redemption code on Wal-Mart's beta video download site and obtain the digital version.

As for compatibility, there is some fine print. The Wal-Mart downloads that are compatible with portable devices will be in Windows Media Player format, which means that they'll play on all devices that accept that format, including Microsoft's new Zune, but not Apple's iPods. And the PC-compatible downloads will require the Windows XP operating system and Windows Media Player 10. Mac and Linux users, at least for now, need not apply.

Sounds like it is just easier to rent DVD's from Netflix or Blockbuster/






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