It’s been hinted here and everywhere that the Microsoft Windows RT tablet is a bust. Some pundits have come right out and said it is a disaster and is not selling. But the only entity that could confirm it has been silent…until today.
Microsoft today announced their 4th quarter earnings missed expectations…partly because they took a $900 million markdown on their remaining stock of RT tablets. They would have missed expectations anyway…but please be advised that the company did make a profit. So its not all gloom and doom.
The history of the RT tablet almost foretold its failure. The rollout of the Microsoft Surface was as badly-botched as any product could be. It was announced in August of 2012. After the announcement, the Internet was shouting "Shut up and take my money," but, astoundingly, the company did not announce a price or a release date or a pre-order website for the Surface four months after the event.
Then, it chose to sell its tablets exclusively in Microsoft stores, and online through their own site. But, at that time, they only had 20 stores in the whole wide world. This is not a good strategy to sell millions of consumer devices worldwide. Oh yes, and their advertising was abominable.
But the real bottom line is that there are almost no applications for it, it was terrible overpriced ($499 without a keyboard) and it was not well built. A few days ago, the price dropped to $375. Frankly, if they priced it at $100 I would not buy it, based on my experiences with Windows 8.
In other news, Google also missed their earnings expectations and their stock dropped below $900 a share. (Here you can shed a few tears for both these tech giants).
There are more stories on Microsoft here (none of it really positive)…plus some other important information, hints, tips and free software. So put a smile on your face and let’s get started. -JRC
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Photo Caption Creator - Free
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