Tech ads on the sidelines at this year's Super Bowl
In the business world, that amorphous concept called "consumer confidence" is measured in dozens of metrics, algorithms, and white papers. In the real world, there are Super Bowl ads. So, unsurprisingly, if you look at the lineup of Super Bowl ads from tech companies this year, the outlook isn't sunny. Virtually all the electronic and digital brands running ads at this year's game between the Arizona Cardinals and Pittsburgh Steelers have advertised at the Super Bowl in past years
The tech that makes the Super Bowl super
The production of an actual NFL game requires lots of technology--from the headsets coaches use to communicate, to the computers used to calculate statistics to the HD cameras that record the contest for the viewing audience. When it comes to the Super Bowl, one of the biggest sporting events in the world, technology has always played a very central role, and this year is no exception.
First and 10: the technology behind the Super Bowl broadcast - Ars Technica
Note: Today we're received plenty of inquiries looking for the "Super Bowl" article, so without further ado, we're republishing it! The article first appeared online 1 year and 1 day ago, just before Super Bowl XLI. While some things have changed (FOX and not CBS is broadcasting this year), the article still gives some insight into how the production of the TV experience is accomplished.
24 Killer Portable Apps For Your USB Flash Drive
(Author):My flash drive works pretty hard, so I've spent a lot of time gathering a reliable, powerful set of portable tools that allow me to work hard and play hard, even if I can't do it on my own PC. Here are two dozen apps that I always have at the ready.
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