Satellite radio continues to grow in popularity as both the major players in the business reported record new subscribers. Sirius Satellite Radio announced it has achieved its goal of signing up 1 million subscribers by the end of 2004, while rival XM Satellite Radio Holdings announced that its customer numbers recently topped 3.1 million.
Sirius and XM both said that strong holiday sales helped to increase its subscription figures. Other factors include aggressive marketing, advertising and an increase in consumer awareness. Agreements with automobile manufacturers also helped XM. During 2004, XM signed an agreement to factory-install its satellite radio receivers in Toyota vehicles in the U.S. The company also has factory-installation agreements with General Motors and Honda.
FYI...I haven't signed up yet and it may be a while, but I am tempted because the quality of local radio seems to be deteriorating, in my humble opinion. And having 30+ commercial free music channels on my satellite TV makes me realize the value of listening without commercials or announcers.
1 comment:
Hi Jim,
Don Ralstin here. Hi Jim,
Good article on Satellite Radio. I've been a subscriber to XM Satellite Radio for about a year now. We like it so well that we purchased a Roady2 as a dedicated unit for the car. It's great for traveling and the choices are so wide and diversified that there's something for everyone. I particularly like the "Old Time Radio Shows" channel #164.
Have a great 2005 and congratulations on having such a successful 2004 with your art.
Don Ralstin
Post a Comment